Heritage Living Center in Conway, AR

Heritage Living Center is a medicare and medicaid certified nursing home in Conway, Arkansas. It is located in Faulkner county at 1175 Morningside Drive, Conway, Arkansas 72034. You can reach out to the office of Heritage Living Center via phone at (501) 327-7642. This skilled nursing facility has 140 federally certified beds with average occupancy rate of 89.64%. Its legal business name is Hlnc, Inc and has the following ownership type - For Profit - Corporation. It is part of Anthony & Bryan Adams, a chain of 38 nursing homes.

Heritage Living Center (Medicare CCN 045308) is certified by CMS (Centers for Medicare & Medicaid Services) and participates in both medicare and medicaid program. This means if you are part of medicare or medicaid program, you may consider this nursing facility for your medical needs. It was first certified by CMS in 1996 (30 years certified) and the last quality survey was conducted in November, 2025.

Contact Information

Heritage Living Center
1175 Morningside Drive, Conway, Arkansas 72034
(501) 327-7642

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Nursing Home Profile

NameHeritage Living Center
Location1175 Morningside Drive, Conway, Arkansas
Certified ByMedicare and Medicaid
No. of Certified Beds140
Occupancy Rate89.64%
Medicare ID (CCN)045308
Legal Business NameHlnc, Inc
Ownership TypeFor Profit - Corporation
ChainAnthony & Bryan Adams (38 nursing homes)
Chain Average Overall Rating3.8 out of 5

NPI Associated with this Nursing Home:

Nursing homes may have several NPI numbers. NPIs marked Confirmed are listed with Heritage Living Center in Medicare enrollment records; Possible ones were matched in NPPES by name, address or phone number, so please use them accordingly.

NPI Number1659662229
MatchConfirmed listed in Medicare enrollment records
Organization NameHlnc, Inc
Doing Business AsHeritage Living Center
Address1175 Morningside Dr, Conway, AR 72034
Phone Number501-327-7642

NPI Number1053307363
MatchPossible same name, address or phone number
Organization NameHeritage Living Center, Inc.
Address1175 Morningside Dr, Conway, AR 72034
Phone Number501-327-7642

Quality Ratings:

Nursing homes vary in the quality of care and services they provide to their residents. The below quality ratings for Heritage Living Center are calculated from three sources - health inspection results, staffing data, and quality measure data. This information gives you an indication of the care Heritage Living Center give to their patients.
Ratings from Surveys (Inspections):
Ratings from Quality Measures:
Ratings from Staffing Data:
Overall Rating:

Staffing and Staff Turnover:

Staffing hours per resident per day and staff turnover of Heritage Living Center, from the payroll data it reports to CMS, are compared against the national average with the color code indicators: Better than National Average Worse than National Average

Staffing MeasureProviderNational Avg.
Total nurse staff hours per resident per day3.63.86
Registered nurse (RN) hours per resident per day0.430.69
Licensed practical nurse (LPN) hours per resident per day0.860.86
Nurse aide hours per resident per day2.312.32
Total nurse staff hours per resident per day on the weekend3.223.42
RN hours per resident per day on the weekend0.250.48
Physical therapist hours per resident per day0.050.07
Total nursing staff turnover38.3%45.8%
Registered nurse turnover25%42.9%
Number of administrators who have left the nursing home10.5

Complaints, Fines and Penalties:

Cited for abuse, neglect or exploitation of residents (Care Compare abuse icon)No
Number of Fines0
Total Amount of Fines in Dollars$0
Number of Payment Denials0
Total Number of Penalties0

Health Inspections:

In its most recent inspection cycle (standard health inspection in November, 2025, plus any complaint inspections), inspectors cited Heritage Living Center for 5 health deficiencies (national average: 9.3). All 15 citations since 2023 are listed below.

DateDeficiencyHarm LevelStatus
Nov 26, 2025Conduct and document a facility-wide assessment to determine what resources are necessary to care for residents competently during both day-to-day operations (including nights and weekends) and emergencies.
F0838, Administration, Standard inspection
Potential for harm, widespreadCorrected by Dec 15, 2025
Nov 26, 2025Procure food from sources approved or considered satisfactory and store, prepare, distribute and serve food in accordance with professional standards.
F0812, Nutrition and Dietary, Standard inspection
Potential for harm, patternCorrected by Dec 15, 2025
Nov 26, 2025Provide and implement an infection prevention and control program.
F0880, Infection Control, Standard inspection
Potential for harm, patternCorrected by Dec 15, 2025
Nov 26, 2025Honor the resident's right to a dignified existence, self-determination, communication, and to exercise his or her rights.
F0550, Resident Rights, Standard inspection
Potential for harm, isolatedCorrected by Dec 15, 2025
Aug 14, 2025Ensure that the facility has sufficient staff members who possess the competencies and skills to meet the behavioral health needs of residents.
F0741, Quality of Life and Care, Complaint inspection
Potential for harm, isolatedCorrected by Sep 12, 2025
Jun 5, 2024Procure food from sources approved or considered satisfactory and store, prepare, distribute and serve food in accordance with professional standards.
F0812, Nutrition and Dietary, Standard inspection
Potential for harm, widespreadCorrected by Jul 3, 2024
Jun 5, 2024Ensure drugs and biologicals used in the facility are labeled in accordance with currently accepted professional principles; and all drugs and biologicals must be stored in locked compartments, separately locked, compartments for controlled drugs.
F0761, Pharmacy Service, Standard inspection
Potential for harm, patternCorrected by Jul 3, 2024
Jun 5, 2024Keep residents' personal and medical records private and confidential.
F0583, Resident Rights, Standard inspection
Potential for harm, isolatedCorrected by Jul 3, 2024
Jun 5, 2024Provide safe and appropriate respiratory care for a resident when needed.
F0695, Quality of Life and Care, Standard inspection
Potential for harm, isolatedCorrected by Jul 3, 2024
Jun 5, 2024Make sure that a working call system is available in each resident's bathroom and bathing area.
F0919, Environmental, Standard inspection
Potential for harm, isolatedCorrected by Jul 3, 2024
Sep 20, 2023Immediately tell the resident, the resident's doctor, and a family member of situations (injury/decline/room, etc.) that affect the resident.
F0580, Resident Rights, Complaint inspection
Potential for harm, isolatedCorrected by Oct 20, 2023
Sep 20, 2023Provide appropriate treatment and care according to orders, resident’s preferences and goals.
F0684, Quality of Life and Care, Complaint inspection
Potential for harm, isolatedCorrected by Oct 20, 2023
May 11, 2023Procure food from sources approved or considered satisfactory and store, prepare, distribute and serve food in accordance with professional standards.
F0812, Nutrition and Dietary, Standard inspection
Potential for harm, widespreadCorrected by Jun 8, 2023
May 11, 2023Ensure food and drink is palatable, attractive, and at a safe and appetizing temperature.
F0804, Nutrition and Dietary, Standard inspection
Potential for harm, patternCorrected by Jun 8, 2023
May 11, 2023Ensure that feeding tubes are not used unless there is a medical reason and the resident agrees; and provide appropriate care for a resident with a feeding tube.
F0693, Quality of Life and Care, Standard inspection
Potential for harm, isolatedCorrected by Jun 8, 2023

Quality of Resident Care:

These quality measures of Heritage Living Center, from the regular health assessments of its residents, are compared against the national average with the color code indicators: Better than National Average Worse than National Average

Quality MeasureProviderNational Avg.
Percentage of long-stay residents whose need for help with daily activities has increased6.6913.87
Percentage of long-stay residents who lose too much weight1.585.19
Percentage of long-stay residents with a catheter inserted and left in their bladder00.82
Percentage of long-stay residents with a urinary tract infection01.59
Percentage of long-stay residents who have depressive symptoms012.8
Percentage of long-stay residents who were physically restrained00.13
Percentage of long-stay residents experiencing one or more falls with major injury63.23
Percentage of long-stay residents assessed and appropriately given the pneumococcal vaccine10093.55
Percentage of short-stay residents assessed and appropriately given the pneumococcal vaccine99.5882.04
Percentage of short-stay residents who newly received an antipsychotic medication0.421.56
Percentage of long-stay residents whose ability to walk independently worsened5.7414.07
Percentage of long-stay residents who received an antianxiety or hypnotic medication15.8519.52
Percentage of long-stay residents assessed and appropriately given the seasonal influenza vaccine10095.46
Percentage of short-stay residents who were assessed and appropriately given the seasonal influenza vaccine98.1779.75
Percentage of long-stay residents with pressure ulcers2.534.62
Percentage of long-stay residents with new or worsened bowel or bladder incontinence2.5119.01
Percentage of long-stay residents who received an antipsychotic medication5.3215.38

Reviews and Comments


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Nursing Home

A nursing home (also called skilled nursing facility) is a facility or distinct part of an institution whose primary function is to provide medical, continuous nursing, and other health and social services to patients who are not in an acute phase of illness requiring services in a hospital, but who require primary restorative or skilled nursing services on an inpatient basis above the level of intermediate or custodial care in order to reach a degree of body functioning to permit self care in essential daily living.

A skilled nursing facility (SNF) may be a freestanding facility or part of a hospital that has been certified by Medicare to admit patients requiring subacute care and rehabilitation.

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