Latta Road Nursing Home East in Rochester, NY

Latta Road Nursing Home East is a medicare and medicaid certified nursing home in Rochester, New York. It is located in Monroe county at 2102 Latta Road, Rochester, New York 14612. You can reach out to the office of Latta Road Nursing Home East via phone at (585) 225-0920. This skilled nursing facility has 40 federally certified beds with average occupancy rate of 92.25%. Its legal business name is Latta Road Nursing Home East, LLC and has the following ownership type - For Profit - Individual. It is part of Hurlbut Care, a chain of 13 nursing homes.

Latta Road Nursing Home East (Medicare CCN 335618) is certified by CMS (Centers for Medicare & Medicaid Services) and participates in both medicare and medicaid program. This means if you are part of medicare or medicaid program, you may consider this nursing facility for your medical needs. It was first certified by CMS in 1978 (48 years certified) and the last quality survey was conducted in April, 2025.

Contact Information

Latta Road Nursing Home East
2102 Latta Road, Rochester, New York 14612
(585) 225-0920

Map and Direction



Nursing Home Profile

NameLatta Road Nursing Home East
Location2102 Latta Road, Rochester, New York
Certified ByMedicare and Medicaid
No. of Certified Beds40
Occupancy Rate92.25%
Medicare ID (CCN)335618
Legal Business NameLatta Road Nursing Home East, LLC
Ownership TypeFor Profit - Individual
ChainHurlbut Care (13 nursing homes)
Chain Average Overall Rating3.8 out of 5

NPI Associated with this Nursing Home:

Nursing homes may have several NPI numbers. NPIs marked Confirmed are listed with Latta Road Nursing Home East in Medicare enrollment records; Possible ones were matched in NPPES by name, address or phone number, so please use them accordingly.

NPI Number1003272626
MatchConfirmed listed in Medicare enrollment records
Organization NameLatta Road Nursing Home East, LLC
Address2102 Latta Rd, Rochester, NY 14612
Phone Number585-225-0920

Quality Ratings:

Nursing homes vary in the quality of care and services they provide to their residents. The below quality ratings for Latta Road Nursing Home East are calculated from three sources - health inspection results, staffing data, and quality measure data. This information gives you an indication of the care Latta Road Nursing Home East give to their patients.
Ratings from Surveys (Inspections):
Ratings from Quality Measures:
Ratings from Staffing Data:
Overall Rating:

Staffing and Staff Turnover:

Staffing hours per resident per day and staff turnover of Latta Road Nursing Home East, from the payroll data it reports to CMS, are compared against the national average with the color code indicators: Better than National Average Worse than National Average

Staffing MeasureProviderNational Avg.
Total nurse staff hours per resident per day3.483.86
Registered nurse (RN) hours per resident per day0.380.69
Licensed practical nurse (LPN) hours per resident per day1.120.86
Nurse aide hours per resident per day1.982.32
Total nurse staff hours per resident per day on the weekend3.23.42
RN hours per resident per day on the weekend0.260.48
Physical therapist hours per resident per day0.140.07
Total nursing staff turnover45.7%45.8%
Registered nurse turnoverNot available: the staffing data did not meet CMS's criteria for this measure42.9%
Number of administrators who have left the nursing home10.5

Complaints, Fines and Penalties:

Cited for abuse, neglect or exploitation of residents (Care Compare abuse icon)No
Number of Fines1
Total Amount of Fines in Dollars$8,979
Number of Payment Denials0
Total Number of Penalties1

Health Inspections:

In its most recent inspection cycle (standard health inspection in April, 2025, plus any complaint inspections), inspectors cited Latta Road Nursing Home East for 6 health deficiencies (national average: 9.3). All 17 citations since 2022 are listed below.

DateDeficiencyHarm LevelStatus
Apr 18, 2025Give residents notice of Medicaid/Medicare coverage and potential liability for services not covered.
F0582, Resident Rights, Standard inspection
Potential for harm, isolatedCorrected by Jun 2, 2025
Apr 18, 2025Provide care and assistance to perform activities of daily living for any resident who is unable.
F0677, Quality of Life and Care, Standard inspection
Potential for harm, isolatedCorrected by Jun 2, 2025
Apr 18, 2025Provide safe and appropriate respiratory care for a resident when needed.
F0695, Quality of Life and Care, Standard inspection
Potential for harm, isolatedCorrected by Jun 2, 2025
Apr 18, 2025Try different approaches before using a bed rail. If a bed rail is needed, the facility must (1) assess a resident for safety risk; (2) review these risks and benefits with the resident/representative; (3) get informed consent; and (4) Correctly install and maintain the bed rail.
F0700, Quality of Life and Care, Standard inspection
Potential for harm, isolatedCorrected by Jun 2, 2025
Apr 18, 2025Procure food from sources approved or considered satisfactory and store, prepare, distribute and serve food in accordance with professional standards.
F0812, Nutrition and Dietary, Standard inspection
Potential for harm, isolatedCorrected by Jun 2, 2025
Apr 18, 2025Provide and implement an infection prevention and control program.
F0880, Infection Control, Standard inspection
Potential for harm, isolatedCorrected by Jun 2, 2025
Jan 17, 2025Verify that a nurse aide has been trained; and if they haven't worked as a nurse aide for 2 years, receive retraining.
F0729, Nursing and Physician Services, Complaint inspection
Potential for harm, isolatedCorrected by Mar 16, 2025
Jan 16, 2025Ensure each resident receives and the facility provides food prepared in a form designed to meet individual needs.
F0805, Nutrition and Dietary, Complaint inspection
Actual harm, isolatedCorrected by Mar 16, 2025
Jan 16, 2025Respond appropriately to all alleged violations.
F0610, Freedom from Abuse, Neglect, and Exploitation, Complaint inspection
Potential for harm, isolatedCorrected by Mar 16, 2025
Aug 8, 2023Respond appropriately to all alleged violations.
F0610, Freedom from Abuse, Neglect, and Exploitation, Standard inspection, Complaint inspection
Potential for harm, isolatedCorrected by Oct 6, 2023
Aug 8, 2023Develop the complete care plan within 7 days of the comprehensive assessment; and prepared, reviewed, and revised by a team of health professionals.
F0657, Resident Assessment and Care Planning, Standard inspection, Complaint inspection
Potential for harm, isolatedCorrected by Oct 6, 2023
Aug 8, 2023Ensure a licensed pharmacist perform a monthly drug regimen review, including the medical chart, following irregularity reporting guidelines in developed policies and procedures.
F0756, Pharmacy Service, Standard inspection, Complaint inspection
Potential for harm, isolatedCorrected by Oct 6, 2023
Aug 8, 2023Ensure that residents are free from significant medication errors.
F0760, Pharmacy Service, Standard inspection, Complaint inspection
Potential for harm, isolatedCorrected by Oct 6, 2023
Aug 8, 2023Ensure drugs and biologicals used in the facility are labeled in accordance with currently accepted professional principles; and all drugs and biologicals must be stored in locked compartments, separately locked, compartments for controlled drugs.
F0761, Pharmacy Service, Standard inspection, Complaint inspection
Potential for harm, isolatedCorrected by Oct 6, 2023
Mar 25, 2022Provide care and assistance to perform activities of daily living for any resident who is unable.
F0677, Quality of Life and Care, Standard inspection
Potential for harm, isolatedCorrected by Apr 29, 2022
Mar 25, 2022Ensure drugs and biologicals used in the facility are labeled in accordance with currently accepted professional principles; and all drugs and biologicals must be stored in locked compartments, separately locked, compartments for controlled drugs.
F0761, Pharmacy Service, Standard inspection
Potential for harm, isolatedCorrected by Apr 29, 2022
Mar 25, 2022Give residents notice of Medicaid/Medicare coverage and potential liability for services not covered.
F0582, Resident Rights, Standard inspection
Minimal harm potential, patternCorrected by Apr 29, 2022

Quality of Resident Care:

These quality measures of Latta Road Nursing Home East, from the regular health assessments of its residents, are compared against the national average with the color code indicators: Better than National Average Worse than National Average

Quality MeasureProviderNational Avg.
Percentage of long-stay residents whose need for help with daily activities has increased19.8213.87
Percentage of long-stay residents who lose too much weight6.145.19
Percentage of long-stay residents with a catheter inserted and left in their bladder2.650.82
Percentage of long-stay residents with a urinary tract infection2.51.59
Percentage of long-stay residents who have depressive symptoms0.8712.8
Percentage of long-stay residents who were physically restrained00.13
Percentage of long-stay residents experiencing one or more falls with major injury4.133.23
Percentage of long-stay residents assessed and appropriately given the pneumococcal vaccine96.6993.55
Percentage of short-stay residents assessed and appropriately given the pneumococcal vaccine76.9282.04
Percentage of short-stay residents who newly received an antipsychotic medication01.56
Percentage of long-stay residents whose ability to walk independently worsened16.7314.07
Percentage of long-stay residents who received an antianxiety or hypnotic medication4.3519.52
Percentage of long-stay residents assessed and appropriately given the seasonal influenza vaccine88.2495.46
Percentage of short-stay residents who were assessed and appropriately given the seasonal influenza vaccine69.2379.75
Percentage of long-stay residents with pressure ulcers13.974.62
Percentage of long-stay residents with new or worsened bowel or bladder incontinence44.7819.01
Percentage of long-stay residents who received an antipsychotic medication1615.38

Reviews and Comments


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Nursing Home

A nursing home (also called skilled nursing facility) is a facility or distinct part of an institution whose primary function is to provide medical, continuous nursing, and other health and social services to patients who are not in an acute phase of illness requiring services in a hospital, but who require primary restorative or skilled nursing services on an inpatient basis above the level of intermediate or custodial care in order to reach a degree of body functioning to permit self care in essential daily living.

A skilled nursing facility (SNF) may be a freestanding facility or part of a hospital that has been certified by Medicare to admit patients requiring subacute care and rehabilitation.

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